If you want to be the very best in your profession what are the ingredients to achieve such a claim? You’d need to be unbiased and open in order NOT to close yourself off from becoming top-notch at your craft! You’d have to strip yourself of ego and bias against products that patients might want to purchase. For example, Sunglass color choice {We all have our favorite) and “Transitions” {“I don’t like them!).

So start simply with photochromatics… or is it  photochromic? It’s photochromic. There is NO photochromatic; at least not in our world!

What’s available besides Transitions? What are your biases? Some opticains with self-inflated ego and an early history of  failure with Transitions are “unforgiving” and will not “recommend” Transitions to their patients! Others place their own barriers in the way of delivering a benefit message to patients regarding Transitions; often mixing pro with con like “The only downside of Transitions is they won’t darken in the car!” Now doesn’t that sound silly when you think about it? Ah, but I digress!

What are your likes and dislikes, otherwise regarded as biases for or against the optical products you “advise” for your patients? (They arguably aren’t your patients, they are the doctor patients and they are your clients if you’re playing your cards right. Think about it!)

You will ultimately hate my blog  if you visit with a closed mind. On the other hand, visit with an open mind and you will walk away with gold nuggets and pearls that you may use to your hearts content in practice, day after day. You’ll process your clients with ease and you’ll be worth more money, when evaluation of your ability takes root.

So what are your biases against Transitions? I used to hate them, but hey, I’m the dinosaur that was dispensing when they emerged in 1990 and quickly became the distrusted enemy of the optician. So how easy is it to get patients to buy them or, how difficult is it to get patients to buy them? Do you advise them to all? Should children wear them and why or why not? What are the advantages or disadvantages of Transitions or for that matter, let’s include “LifeRx” by Vision Ease Lens and others?

This venue is yours first and formost, so weigh in and get your opinions and advice heard!

Mark Hinton and eYeFacilitate have taken this idea of doing more with less and have tailored it to the optometry and ophthalmology industries. Hinton has helped eye care professionals grow their practices, reduce risks, and improve patient communication through his proven model at eYefacilitate.

Hinton is a consultant who utilizes his 30-plus years in the optical industry to help doctors fine-tune their practices to maximize their profits and improve their customers’ experiences. In addition to being an American Board of Opticianry-certified educator, Hinton transformed his own eye care practice into one with $1.5 million in annual sales.

By coming to a practice and learning its needs, Hinton is able to craft an effective plan of action to build a proactive risk management strategy that leads to increased revenues and patient satisfaction. One of eYeFacilitate’s proactive business strategies has helped eye care practices throughout the Southeast increase annual sun protection eyewear revenue from the national average of 4.7 percent to approximately 30 percent.

Hinton also helps optometrists and ophthalmologists empower their support professionals to become a problem-solving and sustainable “team” instead of a “staff.” By teaching eye care professionals how to implement eYefacilitate’s proactive Solar Risk Management Strategy, Hinton teaches eye care professionals how to become CEOs instead of COOs.

Hinton has been invited to close out a prestigious eye care industry convention in Key Largo, Florida later this year. He will inform close to 200 eye care practitioners about how to remain inspired in their practices and in their lives.

To learn more about how eYeFacilitate can help you transform your eye care practice into one that is more profitable and more customer friendly, visit www.eyefacilitate.com or call Mark Hinton at 828-215-5510.

###

Mark Hinton
www.eyefacilitate.com
mark@eyefacilitate.com
828-215-5510