Make Your Optical Pop!
In 2008 and 2009, many of you employed the optical strategies of Mark Hinton and the eYeFacilitate team, resulting in increased efficiency and added revenue from your other source of practice income, your optical dispensary. What’s your optical revenue worth this year, next year, and in 5 years? Plan today for significant growth and we’ll do the work.
While many practitioners strive to produce high-performing medical model practices, the optical departments within these practices often produce low to mediocre performance from a revenue and patient experience standpoint.
With the addition of virtual on-site face-to-face video conferencing, eYeFacilitate has produced remarkable results for business practice stakeholders.
These scheduled 30 to 60 minute face-to-face sessions allow the eYeFacilitate team to work focused with your team or team individual to achieve anticipated and expected results. Goals are established to achieve prior to the next scheduled virtual meeting. This keeps the individual commitment and accountability in place.
In order to understand the individual ‘culture’ within each unique practice, an initial on-site evaluation will reveal the opportunities to improve. Following an initial 2 to 4 day on-site (dependant on size and satellite locations), we will schedule weekly video conferencing to replace bad or ineffective habits, with efficient and effective habits. We’ll address day-to-day issues and how to manage them; including managing patient objections, pushback, skepticism, and guiding patient outcome to improve experience and revenue. We will employ smart strategies to maximize revenue while providing patients with memorable service. We schedule 2 to 4 follow-up onsite visits throughout the year to observe and note success in action and objectively identify additional opportunities.
Additionally, we advise sending your key optical personnel to eYeFacilitate University 1 to 3 times each year.
Many of the following bullets illustrate necessary and yet typically lacking strengths. We train them for you.
The addition of these and other skill-sets will develop a high-performing optical associate; increasing revenue and providing for greater patient experience.
- New members will be grouped in a network with other optical associates.
- All will review current national benchmarks as related to individual practices and determine opportunities.
- All will bring and share pearls of success for the others to utilize.
- All will “practice” their dialog and personal script skills with others and review video tape for opportunities.
- All will learn the art of asking smart questions, leading to improved efficiency and patient acceptance.
- All will learn how to maximize vendor relationships.
- All will learn fundamental optics.
- All will develop strategies and dialog to improve VSP/Insurance revenue, BU eyewear, ‘Sunsense’, and more.
- All will learn the art and mastery of eyewear alignment and adjustment.
- All will learn how to develop and market “eYeglass Junkies.”
- All will learn the effective use of a business card.
- All will set goals to achieve before they return again to eYeFacilitate University.
- All will video conference to maintain accountability and measure performance.
As insurance providers continue to reduce reimbursement, observe that your dispensary may be screaming with opportunity. Most optical staff learned inefficient and ineffective behaviors, unfortunately, from those who came before them and perhaps taught them on-the-job. Take action and incorporate expert eYeFacilitate strategies.
FAQs:
- “How soon will I see a ROI?”
You may expect to see an increase in specific product revenue within 4 – 6 weeks.
Just 1 additional “Transitions” or AR sale per day will net approximately $14,400 annually! - “What’s involved in video conferencing?”
A computer and webcam, a free SKYPE account, and consistent, scheduled time to meet and develop dialog, skills and habits. - “How do we get started?”
Contact eYeFacilitate and schedule to explore and address your unique needs. - “What should I expect from eYeFacilitate strategy?”
Consistency. Simplicity. Practical application. - “What will eYeFacilitate expect from me?”
A clear and mutual understanding by all, leading to a commitment from you and each team member, to reach the desired outcome!
I invite you to schedule this afternoon. Passionately and Sincerely, Mark Hinton, Director, eYeFacilitate