Imagine for a moment that you are the best optical specialist on the planet!
If you want to be the very best in your profession what are the ingredients to achieve such a claim? You’d need to be unbiased and open in order NOT to close yourself off from becoming top-notch at your craft! You’d have to strip yourself of ego and bias against products that patients might want to purchase. For example, Sunglass color choice {We all have our favorite) and “Transitions” {“I don’t like them!).
So start simply with photochromatics… or is it photochromic? It’s photochromic. There is NO photochromatic; at least not in our world!
What’s available besides Transitions? What are your biases? Some opticains with self-inflated ego and an early history of failure with Transitions are “unforgiving” and will not “recommend” Transitions to their patients! Others place their own barriers in the way of delivering a benefit message to patients regarding Transitions; often mixing pro with con like “The only downside of Transitions is they won’t darken in the car!” Now doesn’t that sound silly when you think about it? Ah, but I digress!
What are your likes and dislikes, otherwise regarded as biases for or against the optical products you “advise” for your patients? (They arguably aren’t your patients, they are the doctor patients and they are your clients if you’re playing your cards right. Think about it!)
You will ultimately hate my blog if you visit with a closed mind. On the other hand, visit with an open mind and you will walk away with gold nuggets and pearls that you may use to your hearts content in practice, day after day. You’ll process your clients with ease and you’ll be worth more money, when evaluation of your ability takes root.
So what are your biases against Transitions? I used to hate them, but hey, I’m the dinosaur that was dispensing when they emerged in 1990 and quickly became the distrusted enemy of the optician. So how easy is it to get patients to buy them or, how difficult is it to get patients to buy them? Do you advise them to all? Should children wear them and why or why not? What are the advantages or disadvantages of Transitions or for that matter, let’s include “LifeRx” by Vision Ease Lens and others?
This venue is yours first and formost, so weigh in and get your opinions and advice heard!