Workshop Retreat Facilitation and Implementation.

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Increase Optical Revenue

Your practice is at risk! You see your patient once every 12-18 months, your capture rate is lower than you know it could be and your patients walk with a prescription to purchase elsewhere.

Engage with eYeFacilitate and get the sustainable change you've been wishing for.

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Why Choose eYeFacilitate,
as your Optometry Colleagues have?

About Mark

Mark Hinton, Chief Executive Officer and President of eYeFacilitate is a graduate with honors and a degree in Ophthalmic Dispensing & Engineering Technology from Hillsborough College located in Tampa, Florida.

Mark has owned business practices for over 30 years and lives the day-in and day-out issues and obstacles in everyday practice that you do. With his team, he develops, mentors, and coaches practitioners and opticians based on real-time, real-life issues and circumstances which face the typical business practice, daily.

Mark is arguably a top-talent expert in Eye Care Practice Management, including: Patient Communication Development, Maximizing Managed Care Revenue, Frame Profitability, Multiple Pair Strategies, Reduced Optical Chair Time, and others. Mark is a COPE certified and American Board of Optician certified educator. Mark has guest lectured for the AOA, British Columbia Opticians Association, IDOC, the Banzai Consortium, SECO International, Vision Expo East, and Vision Expo West; Mark is a contributing writer for Review of Optometric Business, 20/20, and Optometric Management.


Click the arrows and see what happy clients say.

Dr. Amy Blue

"Change. The moment you open your eyes and envision change is the moment your future appears brighter. The daily tasks of being an optician can drag you down, and that's where I was when I met Mark Hinton. I knew that there were better ways to do what I was doing but I couldn't find any resources to aide, instruct and reinforce new habits. During the workshop eYeFacilitate provided me with tools to grow, excel and succeed as an optician. I walked into the program with an open mind and walked out with life changing skills. The program gave me an edge over ANY optician who has NEVER done it Mark's way. The best part about the entire experience? I'm not selling anything! I'm helping people buy products that I truly believe will enhance their lives and protect their eyes. Two words: full circle. I became an eye care professional because I wanted to use my selling skills to provide customized eye wear to people with any visual need and now I have the power to do so in such a way that people thank me at the end of sale!"

April Fields, Optician, Bennett Eyecare

Dr. Schwartz

"Hello Mark,

"It has been an absolute blessing to work with you on so many levels. What me and my team has gained since your visit, AND the subsequent 8 week plan to keep us focused without overwhelming us, has made us all much better at what we do. Our numbers and sales are off the charts.

"I was very skeptical when you first came... Wow, boy was I wrong. Your presence was very warming and the passion that you bring to the table is AMAZING. You have been a great role model for me and an inspiration to my team. {Since you coached me, I never use the word "staff" anymore} I now come into work EVERYDAY and love what I do because I understand it so much more. The drive you have given all of us has been rewarding. There are no words to describe my appreciation to you."

Valerie Snyder, Lead Optician, Sussex Eye

"When Dr G told me you were coming to the office to work with us, I was nervous and anxious I was doing something wrong...

"Mark, thank you, you are the god of communication! I have worked very closely with you, as you have been available to me through email and voice, and you have been a more than valuable resource for me, always.

"You have helped me to grow and develop even more as an optician by explaining the importance of refining your scripts, as there is always room for growth and improvement! I feel that because of what you have taught me that my overall patient interaction is very successful. I am selling more second pairs by educating patients on the harmful and damaging affects of the sun, and I never have a patient who goes without an ultra clarity lens.

"I truly admire you as a person. You are an amazing, passionate, and inspiring teacher, speaker, and lens guru and I seriously do NOT know where I would be in my optical career without you, but it wouldn't be as fulfilling for me, the practice or our family of patients. I just thought you should know!"

Katie Porter, Envision Eye Care

I wanted to take a moment to let you know how valuable your knowledge and experience is to our practice. I have to say that as the Practice Manager I was very skeptical at the thought of yet another "consultant", as we have been through a few in the last couple of years. Honestly, I thought that in today’s economy our finances could be put to better use. Boy was I WRONG!!!! Not only did your presentation totally invigorate our staff, but with our significant increase in sales, we have MORE THAN covered the cost of your fees!!!

Personally, I have never worked with a consultant that has motivated everyone, including the Doctor! Our staff is working as a team like never before! Staff meetings before were always scattered, now we stay on task and accomplish our goals!!

The whole staff commented on the fact that you make us feel like you genuinely care about the success of our practice. We cannot wait for your return visit to our office!!!

Teresa, Practice Manager (Optician), Hartland Eye Care

Mark, I wanted to say thank you! A BIG THANK YOU!

You have been an extraordinary support to my growth as an Optician. I've always enjoyed sales and you have opened my world to many new and different skills and assets that are needed to be successful in this field. You’ve provided a tremendous amount of insight on how to communicate efficiently with patients and increase sales. It made such a difference when you said "we don't sell, we help them buy!"

I began to think about myself differently, as an advocate and not a sales person. I feel remarkably comfortable and confident after working on and refining my optical scripts with you. You have taken how I communicate and given it that extra mile to help me sound and to be as knowledgeable and professional as possible. You’ve made me feel comfortable educating my patients so they are making the best decisions for their sight and over all eye health. I owe all of my success to your ability to not only teach but to lead by example and inspire me. I love my work!

Ashley Glass, Envision Eye Care

Dear Mark,

I hope you had a good trip home. I wanted to thank you for fitting us into your schedule and accommodating mine. I think the training was invaluable. I feel this has given us all a new way of thinking and valuing what we do. It has also started the process of getting us on the same "page" and thereby working as a cohesive and effective team. I am really excited and am committed to really making this work. I know that this new mindset and "verbiage" is the key to getting our practice to the next level. I look forward to working with you and implementing the changes. And like you said, "Rome was not built in a day."

I will be more patient with myself and my team to get to our new goals.

Dr. Tressa Malikkal ODFCOVD, Trappe Family Eyecare, PA

How On-Site Works

Before the Workshop

We agree and reserve a date for on-site work together.

You designate a team lead to be accountable in connecting with and coordinating your retreat workshop with eYeFacilitate.

We email a short-survey questionnaire for Doctors and Opticians to answer and fax back within a week.

We prep your team in advance of the onsite date. We email confidential proprietary material. This is NOT overwhelming. This begins about 4 weeks before we arrive in your office so your team is engaged when we’re on site!

On-Site Day

Once on site, we retreat 7 hours without interruptions. This is an interactive program and your team will be engaged as they begin developing new dialogue.

Plan for a ‘working lunch’ as we will take advantage of every minute of our time together.

We will bring a projector and will need a small table and electric outlet within 8 feet of the projector to present slides on your screen or on a white wall with ability to dim lighting above the projection.

After the On-Site

While on-site your optical team will understand the 8-week optical follow-through “Playbook Plan” to ensure new habits become the new old habit.

ALL opticians will use a Quick Reference Guide Playbook and email their encounter-results each week over the 8 weeks following the on-site, with a specific example and brief summary of the result for that specific weekly focus and self-grade their ability.

  • They will know in advance what they will focus and refine before the next weekly email.
  • We will praise and edit their individual email-of-the-week, to refine for their optimum best results.
  • After week 8 they will submit a thorough summary of their learning and include an action plan to illustrate how they will continue to refine, repeat, and refine further the Playbook Plan moving forward.

A snapshot of what you may expect from your optical team after onsite development…

  • Capture AND convert more patients to top-tier products and add additional profit.
  • Connect with patients using proven applied social behavioral science techniques and gain consistent trust and sustainability.
  • Simplified patient price conversation leading to reducing risk of sticker shock.
  • Maximize vision plan profit by positioning and changing dialog.
  • Increased multiple pairs.
  • Doctors will have non-sales-oriented bullet points to help the patient buy prescribed optical products.
  • Decrease patients using their own frames again… More patients will buy new frames.
  • Learn how to create “eYeglass Junkies” who return with frequency to purchase more eyewear.
  • Significantly reduce time wasted by attempting useless or outdated sales techniques.
  • Your team will be more efficient and effective, while reducing time in optical as they understand how to “take-charge” of frame selection, too.
  • While onsite, we’ll identify other opportunities for your unique advantage!

We’re proud to say we have never left a client feeling our work together wasn’t absolutely worth the time, energy, and dollars invested, and we want the same for you, too. Practices that take our work and coaching seriously will capture and convert more optical patients and gain, on average, $100 or more added revenue per patient.

We’ll meet with you by phone. We’ll address your additional questions and then reserve the best date for your benefit!

Check out Mark Hinton archives at


"Mark, following your retreat with our office, if we hit what we believe we will in these final 3 days of the Aug 2016 our optical will be up 44% over last year! 51.8% higher optical gross charges Aug ‘16 over 2015 and highest ever monthly gross charges of $452,043 which beat March 2016’s highest to date at $405k. Significant! Sept Optical gross charges year over year was up 42% - not quite 52% like in August but pretty awesome. It IS true, as you said, people slip over time; but their heart is in it. My optical team is excited you will be returning. We want you back sooner than our revisit date for ‘the booster’, Mark!" - Dr. Brian, Galesburg, IL

"Hey Mark! Happy 2017 New Year! Man alive-things have been on FIRE here since our retreat with you! I will let Heather speak to what all she has been doing with the team to keep the flame a-burning, but I know they have had special optical team meetings and directives. I also have heard some of the opticians talking about how they have changed their verbiage, and the positive difference it is making. From the stats standpoint-oh my goodness! I think I shared with you that our optician department was in pretty rough shape on several goals we have-capture rate was down, # of eyewear sales was down, recall was down-but NO MORE! After the training retreat you provided:

Capture Rate:

  • We saw a 8.5% growth over Nov 2015
  • We saw a 7.4% growth over Dec 2015!!!

# of Eyewear Sales:

  • We saw 19% growth over Nov 2015
  • We saw 28% growth over Dec 2015!!!

Gross $$ Eyewear Sales:

  • We saw 23% growth over Nov 2015
  • We saw 34% growth over Dec 2015!!!


  • We saw 18% growth in both Nov and Dec!!!! Crazy!


Explore, uncover and discover how working with eYeFacilitate will differentiate your practice from others, change the face of your patient experience, and add revenue.

  (828) 215-5510